E-commerce is very confusing to those who are getting started, and the lure of easy-money has gotten a lot of wannabe entrepreneurs into a system that cannot work for them long term.
We have been building and managing e-commerce systems since the late 90s, and we know the current landscape between open-source software and hosted platforms. We can help you make the right decision regarding the choosing of a platform that will work for you right away, grow with you as you need, and fit your budget.
We have been building custom apps for the past 8 years, when there is nothing good enough to suit your particular needs. Often we begin with an open-source system and modify it to the hilt to eek out performance and tie it into other systems in your company. Many times we get to re-use our code to get you off the ground faster. Need to sell memberships, have recurring billing, take checks, credit cards, paypal, or any other method of online payment you can think of.
We can help you navigate the often-confusing world of SEO, Pay-per-click, banner advertising campaigns, and building an email marketing list. We always work within a set budget to optimize the traffic coming into your site, leading them to buy or donate.
When you get a brand new visitor to the website, often there are subtle things in the landing pages that will cause huge increases in the conversion ratio on your site. We implement these changes rigorously, through A/B split testing, watching visitor behavior through the use of heat maps, tracking repeat visits, and implementing re-marketing campaigns.
Even if you are a non-profit, it doesn’t mean that you should pay any less attention to these same methods of getting better performance from your website donation system. In fact there is even more reason to pay attention to optimizing traffic, advertising campaigns and improving conversions on-site, as this can lead to dramatically increased donations.
We have built several custom donation systems for political and charitable organizations, some of which raised millions of dollars in the first weeks of launching. Let us know if we can help you ramp up your online donation system.
